Filed under: Design and Digital Media
I am a Safeway shopper, a loyal customer. Recently, while walking through the aisles, I was stopped in my path. Safeway had decided to redesign their fruit sodas. And I personally like the new design.
The design uses bold colours, heavy type, and interchangeable images.
Using a simple template, each can is different, yet related. One can easily take and two cans from the line and know they are related, and from the same company.
The simple illustrations are easy enough to identify, yet intriguing enough to catch your eye. The images use gradients to enforce the idea of a 3d image.
The bold colours used are different enough from each other to create a visual identity for each individual flavour, yet all have something to do with the flavour of the soda.
The designs are very inviting and appealing.
The flavours are Black Cherry (dark magenta), Grape (purple), Tea with a Twist (mint green), Lemonade (yellow), Orange (orange), Strawberry (red), Punch (cyan), Grapefruit (light pink), and Pineapple (yellow-orange).
The designer of the new line is Michael Johnson.
The world surrounds design.. but
Design is Everything.
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