Branding yourself, the burnless way.

October 20, 2009, 10:58 AM
Filed under: Design and Digital Media

Branding yourself. When I think of branding, I think of the process of burning a mark onto a substance. Branding in the design world is entirely different, yet quite similar.

In a way, you are burning a mark onto a substance: You are figuratively burning your identity and creative abilities onto yourself. You are using this branding of yourself to represent yourself to possible clients. Branding yourself is creating an idea about who you are and what you are.

To brand yourself, you have to start with knowing who you are. What parts of who you are do you want your customers to know?

You have to know what you want to represent. When a new client visits your blog what sort of opinion do you want them to have of you? What sort of things are you willing to do to represent that opinion?

Once you know who you are and what you want the client to know, you can start the creative process.

The creative process to represent yourself is a lot harder to represent a client. It is easier to ask a client questions than to ask yourself. The creative process for yourself is based more on the idea of building who you are. That is more difficult then representing someone or some company you can observe.

This is exactly how I felt during the creative process of my self branding. To find a theme that represents who I am and what I can do was difficult for me. As I am not 100% sure of what I want to be doing with my career, it was hard to pinpoint on an exact type of design.